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Launched in January 2002, Blue Tattoo has become a cult classic fashion label. The brand's clothing line embodies its laid-back, California lifestyle, while maintaining the highest quality in fabric and fit.

While short-lived trends and gimmicks seem to be the driving force of many companies in today's fast changing fashion world, Blue Tattoo has taken the time and effort needed to get the basics right and let the trends evolve around a great product.